Arbor Law has appointed TBD Marketing as its marketing and communications agency as the law firm continues the next stage of its growth plans.
The appointment follows its recent website rebuild and brand refresh with TBD, which helped it articulate its proposition as “Big Law without the baggage” and reflect the distinctive model it offers to clients and lawyers.
TBD will now support Arbor Law across the full range of its marketing activity, including business development, PR, communications, marketing strategy and profile-building.
Arbor Law is designed to give clients access to experienced, commercially focused legal advice, while offering lawyers the challenge of a high-quality legal career without the politics and rigidity often associated with traditional law firm structures.
The expanded relationship builds on TBD’s existing work with Arbor Law, including the appointment of TBD founder Simon Marshall as Fractional Chief Marketing Officer earlier this year.
Sahar Farooqi, Managing Partner at Arbor Law, said:
“Our work with TBD has already helped us express more clearly who we are, where we are going and why Arbor Law offers something different in the legal market.
“This next phase is about building on that foundation. We are ambitious for Arbor Law, both in terms of the clients we support and the lawyers we attract, and we wanted a marketing partner who understands the legal sector, understands our model and can bring together BD, PR and communications in a properly joined-up way.
“TBD has been closely involved in the transformation of our brand and market positioning, so expanding the relationship felt like a natural next step.”
Founded in 2018, TBD Marketing works with lawyers and law firms, supporting partners, founders and organisations with marketing strategy, business development, PR, communications, digital marketing and profile-building.
Simon Marshall, Founder of TBD Marketing, said:
“Arbor Law is a firm with real clarity about the kind of legal business it wants to be. Its lawyers bring serious Big Law and in-house experience, but the model is more flexible, more modern and much better aligned with how many clients and senior lawyers now want to work.
“We have already worked closely with Sahar, Kate, Dan, Ed and the wider Arbor team on the firm’s positioning, brand and website. This broader appointment allows us to support Arbor Law in a more comprehensive way as it continues to grow, attract first-rate lawyers and tell its story to the market with confidence.”
The appointment marks the latest stage in Arbor’s continued development following its brand refresh, new website launch and the further development of Arbor Edge, its contract law arm.
